The recent European Business Organizations (EBO) Conference held in Brussels from June 3 to 7, 2024 showcased a robust gathering of global business leaders focused on navigating complex economic challenges and opportunities. Hosted by Jason Collins, Chair of EBO Global, the event drew record attendance, underscoring its growing influence with 54 member organizations worldwide.

Key discussions revolved around pivotal themes including the rise of Africa as a trade priority, the implications of the EU’s Carbon Border Adjustment Mechanism (CBAM), and strategic responses to the evolving US-China trade dynamics.

With Africa witnessing the fastest membership growth, discussions highlighted its strategic importance due to rich natural resources and burgeoning population. Member nations emphasized the need for balanced partnerships that foster sustainable growth across the continent. EBO Ethiopia raised the foreseeable challenges in relation with the implementation of EU Deforestation Regulation in the coffee value chain that will impact more than 5 million small holder farmers across the country.

Central to deliberations was the EU’s commitment to the Green Economy, with stringent CBAM regulations aimed at ensuring global exporters meet EU environmental standards. Concerns were raised regarding the potential cost burdens for businesses, including SMEs, navigating supply chain complexities.

Amidst escalating US-China trade tensions, participants explored the EU’s approach to de-risking its exposure to China, emphasizing adherence to WTO rules and advocating for fair global trade practices. This approach aims to balance economic growth with environmental stewardship.

While the conference focused on economic strategies, including critical raw material partnerships and digital investments, it also addressed geopolitical uncertainties such as the Ukraine conflict and implications for EU policies.

Overall, the conference provided a platform for proactive dialogue and strategic planning among global business leaders, reinforcing EBO’s pivotal role in shaping international trade policies and fostering economic resilience.

For more information, visit EBO Worldwide Network.